SPI led the US in corporate responses to defining safety standards and protocols for field operations during the COVID-19 pandemic. We worked directly with public health departments and the CDC to determine under what circumstances field representatives could safely be in the field and interact with customers. That commitment to safety allowed successful field relaunches into more than 200 US markets while protecting our personnel and customers.
After vaccinations became readily available, like most companies, we hoped to begin the journey back to normalcy. Unfortunately, case counts have increased dramatically since May as a new surge of COVID, fueled by the Delta variant, has ravaged the less vaccinated areas of the country.
There’s no getting around it… face-to-face selling during a pandemic poses unique challenges. As a sales outsourcing company, the clients we sell for have exceptionally high expectations around brand integrity. Maintaining that integrity along with rigorous safety standards as highly contagious variants of COVID-19 continue to move through the population, particularly among the unvaccinated, drives us to continuously re-evaluate and reassess our approach to safe field sales operations in hundreds of markets across the US.
SPI’s executive leadership team, along with a specialized internal COVID task force, is dedicated to ensuring the health and safety of our own team as well as the communities in which we operate. Since the beginning of the pandemic, SPI has adapted and revised our COVID emergency response based on the conditions in the markets we serve.
Increasing COVID case counts post-vaccine availability this summer prompted us to revisit our approach. We made the following changes and recommend any field sales organization consider doing the same:
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