Our Approach to Brand Activation

Our Approach to Brand Activation

“Brand activation is not just about making a splash; it’s about creating meaningful, lasting connections with your audience,” says Fred Kessler, Founder and CEO of Sales Partnerships, Inc. What is Brand Activation? Brand activation involves creating a...
Industrial Sales Turn to Outsourcing for Growth

Industrial Sales Turn to Outsourcing for Growth

As industrial companies navigate the complexities of modern markets, the need for effective sales strategies becomes paramount. Consequently, Sales outsourcing has become an essential tool. Sales outsourcing enables businesses to leverage specialized expertise,...
Attracting Young Talent to Industrial Sales

Attracting Young Talent to Industrial Sales

The industrial sector faces a pressing challenge: an aging salesforce. The average age of sales representatives in this field is between 56 and 58 years. As experienced professionals approach retirement, the industry must act quickly to rebuild its teams with younger...