Sales Consulting
We Find What’s Holding Sales Back—and Show You How to Fix It
SPI’s Sales Consulting combines nearly 30 years of frontline experience with our proprietary LIDAR Discovery Process™—a proven framework that reveals the root causes behind underperformance and provides a clear path forward. From territory strategy to rep enablement and CRM optimization, we help sales teams turn friction into results.
Let’s talk about where your team is now—and where it should be. Get in touch for a discovery call with our consulting team.
Sales problems don’t fix themselves. We help you find the cause, clear the roadblocks, and move your team forward—with strategies that actually stick.
We provide hands-on, data-driven sales consulting solutions built to deliver results. Whether you’re launching new products, refining your sales structure, or modernizing your tech stack, our comprehensive services are designed to optimize every part of your sales organization. Backed by nearly 30 years of proven success, we equip your team with the tools, insights, and strategies needed to drive sustainable growth and performance.
How We Can Help
Marketplace Analysis
We evaluate your competitive landscape, identify gaps, and recommend the best-fit channels to reach and convert your ideal customers.
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Competitive marketplace reviews
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Optimal sales channel strategy
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Data-driven positioning insights
Organizational Change & Review
We assess your sales structure, culture, and leadership to identify areas of strength—and where change is needed to accelerate growth.
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Rep and manager benchmarking
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Compensation and territory alignment
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Sales culture and leadership evaluations
Recruiting Strategy
We help you build smarter, more efficient recruiting programs—internally or through SPI-led solutions—to reduce bad hires and ramp faster.
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Recruiting performance analysis
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Internal team enablement
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Outsourced recruiting options
Technology & CRM Optimization
We assess your CRM and tech stack for usability, compliance, and impact—then guide improvements or full-scale revamps.
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CRM audits and redesign
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Sales workflow optimization
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Analytics and data visibility
Sales Analytics & Insights
Our consultants use performance metrics and N-level data modeling to identify key levers for growth and uncover hidden gaps in your process.
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Field performance analytics
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Benchmarking and KPI reviews
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Sales-to-marketing effectiveness mapping
Channel Review & Management
We evaluate, optimize, and, if needed, manage your sales channel strategy—from current partner performance to new channel onboarding.
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Partner benchmarking and support
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Channel territory optimization
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Interim channel management
Sales Training
SPI delivers customized sales training based on your products, market, and people—designed to stick and drive measurable change.
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Live or virtual training
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Science of Sales framework
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Flipped classroom and LMS integration
Organizational Training Development
We build or refine your training systems—from content creation to LMS implementation and gamified learning.
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Training gap analysis
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LMS buildout and optimization
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Custom content for product, process, and people
Trusted by leading organizations across tech, healthcare, finance, and industrial sectors to deliver measurable sales performance—year after year.



















SPI’s LIDAR Discovery Process
A structured, data-driven approach to identifying what’s holding your sales team back—and building a clear, actionable path forward. Developed by SPI, this five-phase process reveals hidden performance gaps, aligns strategy with execution, and ensures improvements stick.

Clarity
We bring hidden performance issues into focus. From rep-level data to territory breakdowns, LIDAR helps you see what internal teams often miss.
Strategy
LIDAR delivers a clear, custom roadmap based on what your sales team actually needs—not generic recommendations or recycled playbooks.
Results
With SPI’s hands-on support, LIDAR doesn’t stop at the “what.” We help implement and reinforce change to drive lasting, measurable impact.
A True Strategic Partner
Unlike traditional consultants who deliver recommendations and walk away, SPI embeds alongside your team. We become strategic partners across any stage of the sales life cycle—from market entry and product launches to retiring underperforming channels.
With data-driven insights and hands-on implementation support, SPI ensures sustainable, measurable sales improvement

Embedded support—not just strategy slides
Custom solutions for your sales environment
Field-tested insight from $10B+ in revenue generated
Hands-on help through execution and change
Aligned to your goals, product, and people
Designed to drive measurable performance gains
Strategic Solutions. Real Sales Impact.
Refine Your Sales Structure
SPI works directly with sales reps and managers to identify strengths, skill gaps, and areas for growth. With the right support and coaching, average performers gain traction and leaders become more impactful.
Improve Rep and Manager Effectiveness
SPI works directly with sales reps and managers to identify strengths, skill gaps, and areas for growth. With the right support and coaching, average performers gain traction and leaders become more impactful.
Management of Construction Projects
Outdated or unclear processes slow everything down. We evaluate your entire sales workflow—from lead handoff to pipeline forecasting—and recommend practical, field-tested improvements.
Streamline Sales Processes
Outdated or unclear processes slow everything down. We evaluate your entire sales workflow—from lead handoff to pipeline forecasting—and recommend practical, field-tested improvements.
Fix CRM and Tech Friction
If your tech stack isn’t working for your team, it’s working against you. SPI identifies where CRM tools are underused or misaligned and helps you create a system your team will actually use.
Optimize Territory and Coverage Strategy
We evaluate your territory design to make sure it supports—not hinders—sales activity. Smart coverage plans mean better rep efficiency, improved customer engagement, and fewer missed opportunities.
Enhance Sales Training and Onboarding
Generic training doesn’t cut it. SPI builds sales training that reflects your products, customers, and internal culture—so new hires ramp faster and experienced reps sharpen their skills continuously.

Real-World Experience. Measurable Outcomes.
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