Sales Consulting Services

Strategic Expertise. Actionable Results.

Sales Partnerships, Inc. (SPI) leverages world-class expertise, proprietary systems, and bleeding-edge technologies to help companies optimize their sales performance.

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A True Strategic Partner

Unlike traditional consultants who deliver recommendations and walk away, SPI embeds alongside your team. We become strategic partners across any stage of the sales life cycle—from market entry and product launches to retiring underperforming channels.

With data-driven insights and hands-on implementation support, SPI ensures sustainable, measurable sales improvement

2025 marks the first time SPI is opening our sales consulting services to all clients—not just those using our sales outsourcing. We’re bringing $10B+ in direct sales success and nearly three decades of experience to you.”

 

Fred Kessler, CEO, Sales Partnerships, Inc.

What We Offer

We provide hands-on, data-driven sales consulting solutions built to deliver results. Whether you’re launching new products, refining your sales structure, or modernizing your tech stack, our comprehensive services are designed to optimize every part of your sales organization. Backed by nearly 30 years of proven success, we equip your team with the tools, insights, and strategies needed to drive sustainable growth and performance.

Marketplace Analysis

We provide a full competitive landscape review and identify the best-fit sales channels for your product and market. Our data-driven process helps guide strategic decisions for market entry, positioning, and expansion.

  • Competitive marketplace reviews

  • Identify optimal sales channels

  • Data-driven insights

Organizational Change and Review

Our experts evaluate your current team structure, pinpoint strengths and opportunities, and create sales plans to align individual and organizational goals.

  • Review existing teams

  • Create sales plans

  • Channel analytics and team benchmarking

Recruiting

SPI improves both the efficiency and effectiveness of your sales hiring. We help enhance your internal recruiting or act as a flexible outsourcing partner to help you scale fast.

  • Optimize internal recruiting

  • Outsourced recruiting support

  • Lower costs and improve hire quality

Technology Assessment and Implementation

We help organizations assess and optimize CRM systems, implement field analytics, and build custom tools that align with your specific goals.

  • CRM: audit, revamp, or replace

  • Compatible with Salesforce, HubSpot, Zoho, Copper, etc.

  • Field tracking, territory planning, and route optimization

Analytics

Our analytics team delivers deep performance insights using N-level data analysis, connecting marketing, demographic, and sales data into one strategic picture.

  • Deep data analytics

  • Uncover secondary performance influencers

  • Benchmarking and recommendations

Channel Review and Management

SPI benchmarks your current channel partners and helps optimize performance across regions. We also manage channel transitions or expansion on your behalf.

  • Evaluate and benchmark partners

  • Optimize partner turf

  • Manage or onboard new channel partners

Sales Training

We use a structured, consultative selling system that drives performance and aligns with your existing methodologies. Whether training direct or via internal trainers, SPI elevates sales capability.

  • “Science of Sales” framework

  • Certified in Challenger, SPIN, Miller Heiman, etc.

  • Train-the-trainer or direct programs

Organizational Training Development

Whether it’s building an LMS from scratch or converting your training library into interactive modules, SPI ensures your team is always learning and improving.

  • LMS implementation and optimization

  • Gamification and custom course creation

  • Tailored learning to fit all skill levels

TRUSTED BY:

Turning Sales Challenges Into Measurable Wins

We understand the recurring pain points sales organizations face: high turnover, lack of effective training, underperforming CRMs, inefficient territory design, and stalled middle-tier performers. These aren’t just industry-wide challenges—they’re growth barriers that cost teams millions in lost revenue and missed opportunities.

SPI applies nearly 30 years of frontline sales expertise and more than $10B in client-driven results to directly address and resolve these issues. Whether it’s optimizing recruiting to cut turnover by half, implementing personalized training that accelerates ramp time, or delivering CRM solutions that improve sales accuracy and performance—our consulting is built to drive immediate, measurable impact.

SPI Solutions Table with Header
The Challenge The SPI Solution
In the US, 48% of new professional sales hires are turned over in the first two years after being deemed “poor hires.” → SPI’s metric-based recruiting reduces turnover of new sales professionals by up to 50%.
Less than 2% of sales professionals receive training even once per year. Yet those who do make up 70% of the top performers globally. → SPI’s Science of Sales training delivers immediate performance improvements and consistent reinforcement of successful behaviors.
One-size-fits-all training increases time to quota by over 20%. → SPI’s Flipped Classroom model tailors training to all learning styles. The result: 20% faster time to quota since 2020.
75% of sales orgs need CRM improvement. 60% of sales reps enter partial or inaccurate CRM data—reducing sales by up to 29%. → SPI provides unbiased CRM evaluations and manages improvements or replacements, based on nearly 30 years of experience.
90% of US sales orgs lose over 20% of revenue due to poor territory design. → SPI’s Territory Management Suite optimizes design, reduces drive time by 30%, and improves hiring and prioritization by geography.
80% of “move the middle” sales initiatives fail within 12 months. → SPI’s organizational consulting targets middle performers with tools and Science of Sales support to deliver lasting improvement.
Problem
In the US, 48% of new professional sales hires are turned over in the first two years after being deemed “poor hires.”
SPI Solution
SPI’s metric-based recruiting reduces turnover of new sales professionals by up to 50%.
Problem
Less than 2% of sales professionals receive training even once per year. Yet those who do make up 70% of the top performers globally.
SPI Solution
SPI’s Science of Sales training delivers immediate performance improvements and consistent reinforcement of successful behaviors.
Problem
One-size-fits-all training increases time to quota by over 20%.
SPI Solution
SPI’s Flipped Classroom model tailors training to all learning styles. The result: 20% faster time to quota since 2020.
Problem
75% of sales orgs need CRM improvement. 60% of sales reps enter partial or inaccurate CRM data—reducing sales by up to 29%.
SPI Solution
SPI provides unbiased CRM evaluations and manages improvements or replacements, based on nearly 30 years of experience.
Problem
90% of US sales orgs lose over 20% of revenue due to poor territory design.
SPI Solution
SPI’s Territory Management Suite optimizes design, reduces drive time by 30%, and improves hiring and prioritization by geography.
Problem
80% of “move the middle” sales initiatives fail within 12 months.
SPI Solution
SPI’s organizational consulting targets middle performers with tools and Science of Sales support to deliver lasting improvement.

Ready to Turn Sales Challenges Into Growth Opportunities?

Whether you’re launching a product, rethinking your sales structure, or optimizing performance across your team—SPI brings the experience, systems, and strategy to deliver measurable results.

Let’s build your next sales success.

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