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Diversity in Sales

Diversity in Sales

The Key to Building High-Performing Outsourced Teams As a sponsor of the 2025 Stevie® Awards for Sales & Customer...

Ensuring Long-Term Success in Product Launches

Launching a new product is an exciting achievement—but what happens after the initial rollout determines whether it thrives or fades away. Many businesses struggle with post-launch execution, leading to lost momentum, misallocated resources, and ultimately, failed...

Balancing Existing Lines and New Products

A Critical Step in Business Innovation Innovation is a powerful driver of business growth, but executing it successfully is a challenge. While new products and services generate excitement, they must be carefully balanced with existing revenue streams to avoid...

How to Align Innovation With Market Needs

A Critical Step in Business Innovation Innovation is often heralded as the key to growth. Yet achieving it in practice can be a daunting challenge for many companies. While 84% of executives believe innovation is essential to business success, most new products and...

Overcoming the Innovation Barrier

Key Insights from Our Latest Article Innovation drives growth—but executing it effectively remains a major challenge for many businesses. Research shows that most innovation efforts, whether new products or services, fail to deliver the expected financial results....
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Monetizing Innovation

Ensuring Long-Term Success in Product Launches

Ensuring Long-Term Success in Product Launches

Launching a new product is an exciting achievement—but what happens after the initial rollout determines whether it thrives or fades away. Many businesses struggle with post-launch execution, leading to lost momentum, misallocated resources, and ultimately, failed...

read more
Balancing Existing Lines and New Products

Balancing Existing Lines and New Products

A Critical Step in Business Innovation Innovation is a powerful driver of business growth, but executing it successfully is a challenge. While new products and services generate excitement, they must be carefully balanced with existing revenue streams to avoid...

read more
How to Align Innovation With Market Needs

How to Align Innovation With Market Needs

A Critical Step in Business Innovation Innovation is often heralded as the key to growth. Yet achieving it in practice can be a daunting challenge for many companies. While 84% of executives believe innovation is essential to business success, most new products and...

read more
Energy Case Study: Selling Solar Roof Shingles

Energy Case Study: Selling Solar Roof Shingles

Client The Dow Chemical Company, a Fortune 50 chemical conglomerate. Summary The Dow Chemical Company approached Sales Partnerships to lead the field sales efforts for a new business-to-consumer product producing electricity from solar power via innovative roof...

Think Tank Case Study: A Non-Profit Global Conference

Think Tank Case Study: A Non-Profit Global Conference

Client The DaVinci Institute, a six year old non-profit think tank in Boulder, Colorado. The Client’s Problem The DaVinci Institute grew to the point where they knew they could have an impact on global technical and financial innovations. To that end, they designed a...

Media Case Study: Product Launch Sales

Media Case Study: Product Launch Sales

Client Dex Media/RH Donnelley – A $2B Yellow Page advertising company, the dominant incumbent directories company for the west. The Client’s Problem Dex Media needed to diversify its product offerings to both increase revenue and drive further customers to the core...

Training Case Study: EHS Compliance Sales

Training Case Study: EHS Compliance Sales

Client One of the nation’s leading EHS compliance training companies. The Client’s Problem While the client had some unique market opportunities for its EHS compliance training tools and custom solutions, they realized business would be more profitable if they focused...