Resellers are an important part of the overall sales ecosystem. There are times when leveraging existing customer relationships gathered through engagement with solutions you may not provide is an ideal path to acquiring and keeping those customers.
Resellers are often a “go-to” in technology and medical device sales (along with several other industries.) The challenge of reseller channels is that they require a great deal of professional support to keep them productive. Resellers have more options for partners today than at any time in history. All of those partners are vying for being prioritized in the limited time their reps gets with customers.
Sales partnerships helps our clients acquire resellers, onboard them, then manage the relationship with the reseller. This combines traditional support with creative strategies to engage their sales forces with your brand in ways that keeps them loyal to you and promoting you above other options.
