The Key to Building High-Performing Outsourced Teams
As a sponsor of the 2025 Stevie® Awards for Sales & Customer Service, we’re proud to highlight how building diversity in sales teams fuels innovation, drives growth, and delivers outstanding results for our clients.
At Sales Partnerships, we believe that diversity isn’t just a value — it’s a business advantage.
“Diversity is not just about checking a box — it’s about bringing different perspectives to the table, which allows us to connect better with the customers we serve.”
— Fred Kessler, CEO of Sales Partnerships
Why Diversity in Sales Matters More Than Ever
Research consistently shows that diverse sales teams outperform their peers across key business metrics:
- Revenue Growth and Market Capture:
A Harvard Business Review study found that companies with diverse teams experienced a 45% increase in market share and were 70% more likely to capture new markets. (source) - Stronger Customer Relationships:
Teams that reflect the diverse backgrounds of their customers forge deeper connections and build lasting loyalty. (source) - Enhanced Innovation and Problem-Solving:
Diverse teams approach challenges from multiple angles, creating more innovative solutions that drive superior results. (source) - Higher Employee Engagement and Retention:
Inclusive environments lead to greater employee satisfaction, reducing turnover and creating stronger, more cohesive teams. (source) - Increased Profitability:
According to Forbes, companies in the top quartile for ethnic diversity on executive teams are 39% more likely to outperform peers in profitability. (source)
Our Commitment at Sales Partnerships
At Sales Partnerships, we don’t just talk about diversity — we live it every day.
Our teams are built to reflect the diverse customers and markets we serve. From field sales to leadership, we prioritize different perspectives, backgrounds, and experiences because we know it strengthens our client outcomes.
“Diverse teams perform better. They see challenges from angles others might miss. That edge — that perspective — is how we win for our clients.”
— Fred Kessler
Why Clients Choose Sales Partnerships
When businesses choose an outsourced sales partner, they’re not just hiring sales reps — they’re trusting a team to represent their brand, engage new markets, and drive growth.
At Sales Partnerships, our success isn’t just measured by numbers — it’s powered by the people behind them.
✅ Proven performance across industries
✅ Award-winning culture of inclusion and excellence
✅ Commitment to diversity as a competitive advantage
✅ Top-tier results recognized by national and international awards
Ready to experience the difference a high-performing, diverse sales team can make?
Contact us to learn how Sales Partnerships can help you accelerate your growth.
