Your sales strategy is something that can, and should, be re-evaluated from time to time. Oftentimes we see clients that have been using the same sales method or strategy for several years, but have started to see stagnation within their processes and can’t figure out why.
Because buyers are now making purchasing decisions with more information than ever at their fingertips, things have changed, and your sales strategy may need to revised to keep up with the age of information.
Sales Partnerships consults closely with each client to identify which selling method, approach, and skills needed to successfully represent and sell your products and/or services will yield the best results.
Most of our clients have a historical experience or preference that suggests one selling method over another (inside sales vs. outside sales – lead generation vs. email campaigns, etc…). By incorporating these preferences into our recommendations, we work with you to ensure that your direct sales investments will generate the best return on investment (ROI) possible.
There are many other factors to consider when deciding which direction to go or whether a sales strategies can, and should, be considered for incorporation into your marketing plans. Sales Partnerships can help guide you in your decision making and can provide services and support options to suit both strategies. Find out more here.
Resellers and distributors are excellent extensions of your product marketing and sales efforts, and should be considered in any expansion of your marketing plan. However, the direct selling, distribution, and reseller options are very different approaches, with each possessing its own relative strengths and weaknesses.
Distribution and reseller channels are an excellent way to greatly expand your product sales reach when your product or brand is very mature, has a clear support and implementation path, is well understood and recognized in the market, or is best sold in conjunction with other products and services (a value added sale) that you don’t or can’t provide yourself.
On the other hand, high level direct selling provides the advantages of loyalty and a singular focus on your products in spite of any competitive pressures or product support and fulfillment challenges, customer ambassadorship and brand building, and a strong feedback mechanism to help drive product development and support mechanisms.
With Sales Partnerships as your partner, your sales strategy will exercise a much higher degree of control over the volume of sales activity, product presentation, placement, messaging, and customer experience.
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