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Ensuring Long-Term Success in Product Launches

Launching a new product is an exciting achievement—but what happens after the initial rollout determines whether it thrives or fades away. Many businesses struggle with post-launch execution, leading to lost momentum, misallocated resources, and ultimately, failed...

Balancing Existing Lines and New Products

A Critical Step in Business Innovation Innovation is a powerful driver of business growth, but executing it successfully is a challenge. While new products and services generate excitement, they must be carefully balanced with existing revenue streams to avoid...

How to Align Innovation With Market Needs

A Critical Step in Business Innovation Innovation is often heralded as the key to growth. Yet achieving it in practice can be a daunting challenge for many companies. While 84% of executives believe innovation is essential to business success, most new products and...

Overcoming the Innovation Barrier

Key Insights from Our Latest Article Innovation drives growth—but executing it effectively remains a major challenge for many businesses. Research shows that most innovation efforts, whether new products or services, fail to deliver the expected financial results....
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Monetizing Innovation

Overcoming the Innovation Barrier

Overcoming the Innovation Barrier

Key Insights from Our Latest Article Innovation drives growth—but executing it effectively remains a major challenge for many businesses. Research shows that most innovation efforts, whether new products or services, fail to deliver the expected financial results....

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Telecommunications Case Study: Enterprise Sales

Telecommunications Case Study: Enterprise Sales

Client International Telecommunications Provider The Client’s Problem Our client was the world’s largest Internet bandwidth and collocation companies and had to radically change directions, moving away from engineering and toward marketing and sales as the company's...

Software Case Study: Aviation Software Company

Software Case Study: Aviation Software Company

Client A premier provider of scheduling and dispatching aviation software. The Client’s Problem This particular aviation software company was in the same situation that many subject-matter experts (SME’s) find their businesses in. They had brilliant product...

Data Storage Case Study: Remote Backup and Restoration (RBR)

Data Storage Case Study: Remote Backup and Restoration (RBR)

Client Managed Storage International (now Incentra), an international RBR provider. The Client’s Problem Managed Storage International had a challenging goal: they wanted to become a dominant market force in their niche in a small period of time. They had built the...

Technology Case Study: New Data Center Solution

Technology Case Study: New Data Center Solution

Client An international data center services provider. Summary A large data center company created a new solution providing the ability to connect multiple networks together, control bandwidth costs, and offer previously unseen flexibility to the marketplace. The...